Married life Essay Example

Married life Essay Marriage is the third main ideal to be presented in Act 1 of the play. Whilst it is not strictly an ideal in itself, the manner in which it is presented leaves a sense of mocked ceremony. The female leads treat marriage with a deadly seriousness in all respects, with Lady Bracknell saying: an engagement should come on a young girl as a surpriseIt is hardly a matter that she could be allowed to arrange herself this seeming dedication to the meticulous arrangement of a marriage in order to achieve the best results ironically destroys any romantic element, and in that aspect chances of true love. The male attitude to marriage is quite different. When talking with Jack in private, Algernon takes a rather dismissive stance on marriage: A man who marries without knowing Bunbury has a very tedious time of it, this negative view is also shown in In married life three is company and two is none. This is again representative of a characters embodiment of an ideal, or the anathema to one in this case. The attitude of the men changes when in the company of the women, in order to appear courteous and honourable, as the woman superficially believe they are. This pretence of behaviour is something of a microcosm for the ideal of marriage itself. We will write a custom essay sample on Married life specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Married life specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Married life specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The explicit female view of marriage is dismantled with various epigrams, for instance Lady Bracknell saying that after her husbands death, Lady Harbury looks quite twenty years younger. Again Gwendolens statement that her ideal has always been to love some one of the name of Ernest, is obviously facetious, and through that it is clear that the women have an equally sceptical view of marriage as the men. Yet they are inexorably drawn towards it because of the perceived duty to live up to the romantic ideal of marriage. Wildes satire of this situation again helps to dismiss the validity of the ideal presented. Marriage is probably the most complex of all the ideals presented in Act One of the play, in that the view presented very much depends on the interaction of the two sexes, which in itself is a questionable motif, consequently a definite opinion can not be drawn from it. Ultimately, the presentation and satire of the age of ideals is light hearted and insincere, however there are several poignant facets of this dissection of society that are worthy of note. The duality of human nature, whilst being an over-used speculation is particularly applicable in the play, as it is the habit of the characters to have sincere feelings and yet be incapable of showing them at all. The motiveless and consequently worthless existence of the upper classes is starkly compared to the diligence of a few hard working men of the lower echelons measures up unfavourably. Whereas the objectification of women is quite clearly the biggest irony in the play; as is quite clear from the actions of Gwendolen and Lady Bracknell, they are in fact the ones in charge.

How To Conjugate and Use the Spanish Verb Ir

How To Conjugate and Use the Spanish Verb Ir You might not expect  fue and vaya to be conjugations of the same verb, but that is what happens with ir.  As would be expected for a verb that uniquely has an ending only with  no stem, ir,  is highly irregular. Most unusually, it shares its preterite and imperfect subjunctive forms with ser. The context typically will indicate which verb is being conjugated. Ir  it typically translated as to go. It also is frequently used to form the periphrastic future. Irregular forms are shown below in boldface. Translations are given as a guide and in real life may vary with context. Infinitive of Ir ir (to go) Gerund of Ir yendo (going) Participle of Ir ido (gone) Present Indicative of Ir yo voy, tà º vas, usted/à ©l/ella va, nosotros/as vamos, vosotros/as vais, ustedes/ellos/ellas van (I go, you yendo, he yendo, etc.) Preterite of Ir yo fui, tà ºÃ‚  fuiste, usted/à ©l/ella fue, nosotros/as fuimos, vosotros/as fuisteis, ustedes/ellos/ellas fueron (I went, you went, she went, etc.) Imperfect Indicative of Ir yo iba, tà º ibas, usted/à ©l/ella iba, nosotros/as à ­bamos, vosotros/as ibais, ustedes/ellos/ellas iban (I used to go, you used to go, he used to go, etc.) Future Indicative of Ir yo irà ©, tà º irs, usted/à ©l/ella ir, nosotros/as iremos, vosotros/as irà ©is, ustedes/ellos/ellas irn (I will go, you will go, he will go, etc.) Conditional of Ir yo irà ­a, tà º irà ­as, usted/à ©l/ella irà ­a, nosotros/as irà ­amos, vosotros/as irà ­ais, ustedes/ellos/ellas irà ­an (I would go, you would go, she would go, etc.) Present Subjunctive of Ir que yo vaya, que tà º vayas, que usted/à ©l/ella vaya, que nosotros/as vayamos, que vosotros/as vayis, que ustedes/ellos/ellas vayan (that I go, that you go, that she go, etc.) Imperfect Subjunctive of Ir que yo fuera (fuese), que tà º fueras (fueses), que usted/à ©l/ella fuera (fuese), que nosotros/as fuà ©ramos (fuà ©semos), que vosotros/as fuerais (fueseis), que ustedes/ellos/ellas fueran (fuesen) (that I went, that you went, that he went, etc.) Imperative of Ir ve (tà º), no vayas (tà º), vaya (usted), vamos or vayamos (nosotros/as), id (vosotros/as), no vayis (vosotros/as), vayan (ustedes) (go, dont go, go, lets go, etc.) Compound Tenses of Ir The perfect tenses are made by using the appropriate form of haber and the past participle, ido. The progressive tenses use estar with the gerund, yendo. Sample Sentences Showing Conjugation of Ir Nunca he viajado a Chile, pero espero ir allà ­. (I have never traveled to Chile, but I hope to go there. Infinitive.)He ido muchas veces al restaurante y siempre me ha gustado. (I have often gone to the restaurant and I have always liked it. Present perfect.)Esta semana vamos a estudiar la situacià ³n en Alemania. (This week we are going to study the situation in Germany. Present indicative showing how the periphrastic future is formed.)Los hombres se fueron a la cocina a preparar unos tragos. (The men went away to the kitchen to prepare some drinks. Preterite.)Dejà ³ su vehà ­culo en una gasolinera y se fue a pie al banco. (She left her vehicle at a gas station and went by foot to the bank. Preterite.)Ella y yo à ­bamos una vez al mes a un cafà © del centro y hablbamos de todo. (She and I would go monthly to a downtown cafà © and talk about everything. Imperfect.)No sà © si irà © a la playa, porque me es difà ­cil divertirme sin dinero. (I dont know if Ill go to the beac h, because it is difficult for me to enjoy myself without money. Future.) Si yo tuviera que decidir, irà ­a a Isla Mujeres. (If I had to decide, I would go to Isla Mujeres. Conditional.)Espero que vayan con la disposicià ³n de escuchar. (I hope they go prepared to pay attention. Present subjunctive.)Insistà ­ una y otra vez en que fuera conmigo. (I insisted again and again that she go with me. Imperfect subjunctive.) ¡Vete de allà ­! (Get out of here! Imperative.)Vamos al lago para pescar. (Lets go to the lake to fish. Imperative.)

British American Tobacco Coursework Example | Topics and Well Written Essays - 1000 words

British American Tobacco - Coursework Example A negative externality is generated by an action when it imposes a cost on someone else who had no control over the action. Types of externalities. The common externality attributed to cigarette smoking is the economic cost of health care to non-smokers as well as to smokers themselves. Another externality is the health effects of environmental smoke to non smokers and to their families. Report of CDC (2010) said that premature deaths and smoke related diseases in nonsmokers were caused by second hand smoke. Smoking also pollutes the air environment, the lands, and water. Air is polluted by chemicals in the cigarette which is breathed out, cigarette butts end in the grounds and inevitably flushed in the water. The costs related to health maintenance and cleaning of the environment are negative externalities attributed to cigarette and tobacco. 2. Production process and what type of externalities are produced in each process Tobacco production starts with purchase of about 400,000 ton s of tobacco leaf yearly from farmers coming from the emerging economies. Negative externalities in tobacco production are: ground water pollution from fertilizer use, deforestation, food contamination and farm worker exposure to toxic chemicals from pesticide use, water and energy use, and fires caused by cigarette smoking. A positive externality is also produced such as social cost that includes income benefits to agriculture, farmers and families and competitive advantage of production of emerging countries. The second process in cigarette and tobacco production is the manufacturing process done through 50 factories in 41 countries. Once the processed leaf arrives at the factory, it is checked for quality and blending, and the rest of the activity are fully automated and no longer done by hand. Quality control is top priority and tracking of production is done by computers (BAT). As new technology is introduced in the manufacturing process, reduction of employment is necessary an d some machines are rendered obsolete. Negative externality produced in the manufacturing is the loss of income due to cost reduction of the company and the cost of machines that have to be destroyed. Policy of BAT is to destroy old machines to prohibit counterfeit of cigarettes. 3. How does government try to control externalities? Government tries to control externalities of tobacco and cigarette consumption thru policies and regulations. Government uses production taxes, consumption taxes, restriction, quota and subsidies to agricultural products. The government is often called upon to intervene in the market to resolve externality problems. Government agencies such as the Environmental Protection Agency are established to set and enforce air quality standards, and taxes are imposed to obtain fund to pay for external costs or subsidize external benefits. The United States has imposed an increase of excise tax that took effect July, 2010, with some states charging low, and others t oo high (NCSL, 2010). 4. Are the externalities controlled effectively? Are there other ways other externality could be? controlled. Under an unregulated market where there is no control, firms maximize their profits, but subsequent problems arise due to externalities. Under this condition, government intervention is needed to bring back

10 short answer question Assignment Example | Topics and Well Written Essays - 1250 words

10 short answer question - Assignment Example It is normally measured through human Development Index, Index of economic well being (IEWB) etc. The economic growth and economic development of Newfoundland is recorded to be almost 3% per year which is the highest during 1981 and 2010, whereas British Columbia had the lowest with 0.5 % per year during the same period. the five major resources of energy available currently in industrialized countries are Coal, natural gas, oil, gathering under fossil fuels which are non-renewable ,Nuclear and hydroelectric which are renewable and other renewable sources like solar, wind, geo-thermal, tidal and waves energy. Safe and sustainable energy is crucial for the sustainability of world economy. Today, an average person in an industrial market economy consumes approximately 80 times more than as much energy as someone in sub-Saharan Africa and about quarter of a world consumes three quarters of primary global energy which has led to uneven distribution of energy consumption. Low energy path is the best way towards a sustainable future. As per the current development rate the countries with in next 50 years could produce same levels of energy services with as little as half the primary supply currently consumed. However, this would require crucial decision making in socio-economic structure and institutional arrangements. 3. Describe the issue(s) associated with the salmon fishery (renewable resource) on the west coast of British Columbia. Describe the mitigation/management actions that are being applied currently? Have the mitigation management changes been successful? Issues associated with salmon fishery include potential ecological interactions as well as disease concerns owing to climate change. Local over fishing along with climate change and fresh water habitat loss has severely hampered the marine fish species including

Entrepreneurship Essay Example | Topics and Well Written Essays - 250 words - 18

Entrepreneurship - Essay Example Choremonsters is striving to eliminate the tension experienced by parents when it comes to coordination of household chores. The innovation helps parents to communicate with the children and direct them on various chores. Children have an application that is linked to the child’s application thus improving coordination or cooperation between the parent and the child. This ostensibly makes it easy for the parent to be acquainted with their children’s performance on various chores when away from home. Moreover, Choremonsters is overcoming the ineffectiveness of chore charts. The application teaches the children how to do various tasks at an increased efficiency as compared to the traditional chore charts which children find hard to understand. Choremonsters also solves the problem of having to put excessive efforts to have the children perform chores. This niche has been in existence as there has been no application that has successful been able to digitally connect the child in such a way that enables the child to easily retrieve programmed

Franchising In Hospitality Industry Commerce Essay

Franchising In Hospitality Industry Commerce Essay The following paper deals with a recent type of management entitled franchising. In the hospitality industry and currently within Accor, the franchise has become a real stake and strategy to continue to perform. Accor Hospitality is an international player which has decided to turn its strategy into a franchise system that combines company owned hotels and franchisees. Nevertheless, such a network has to be livened up and controlled in order to perpetuate the reputation and then the business. Therefore the case study sustained by qualitative research aims at suggests recommendation to the company, but key issues need to be viewed and overcome first. Foreword This report is to summarize the experience of a six-month internship within the Business Intelligence department of Accor Hospitalitys headquarter, as well as to demonstrate my personal understanding of the changing of strategy, by confronting and comparing theory with practice, identifying its pros cons as well as its key factors of success in the hospitality industry. For my third and final year of business studies at INSEEC, I chose to major in International Business Strategy. This is a Master of Business qualification run in partnership with the SRH Hochschule in Berlin. The two main reasons for this choice were due to my strong interest in discovering many cultures and ways of conducting business and strategies. On the one hand, my strong interest in acquiring skills in business analysis in the hospitality industry, combined with the importance of the hospitality industry worldwide, oriented my applications to Business Analysis positions within this sector. On the other hand, my personal motivation for discovering new cultures, coupled with my academic qualifications and my language skills also encouraged me to apply in International companies where I could speak as much English as possible. As a French student extremely interested in working in a multicultural environment, the ACCOR group seemed to be a fantastic opportunity. As a Business Analyst I was part of the Business Intelligence team and reported directly to the Director of Strategy and Business Performance. I had to have full experience of distribution, and work on the different aspects of analyzing the business that such a position commands. My personal mission within the team has been to provide support to the two Business Analysts, and help them make reports related to the Distribution strategies. As a team, we were accountable to understand the needs of the various brands and teams, then to create tools to provide accurate information (project managers) and finally to analyze the data (business analysts). Therefore, in my position, I was in charge of carrying out three main functions: Updating the Distribution Monthly Report for the Top Management for both Direct and Indirect Sales Analyzing the hotels performance worlwide Answering to Adhoc demands in order to measure the impact of promotional offers. This report, however, has its limits. A valid quantitative study for example, would have allowed me to support and corroborate my findings with the franchisees satisfaction and suggestions regarding their links with the franchisor. As well, it would be promising to investigate some topics as for example the behavioural customer evolution regarding the hospitality industry or develop further some of the challenges the hospitality industry is facing applying Dynamic Pricing, as they could easily be the subjects of a study on their own. Finally, both on a personal and professional level, my experience within Accor Hospitality headquarter in Evry has been a real success. All I can believe for the future is to have a chance to further develop my analysis skills in similar conditions: team spirit, communication and trust. Acknowledgements Firstly, I am extremely grateful to Pierrick Le Masne for giving me the chance of being parts of the Strategy and Business performance department within the ACCORs headquarter in Paris. I would like to express many thanks to Alison Broussy for welcoming me in her Business Intelligence team and sharing her expertise, training and giving me the opportunity to further develop my business analysis skills over the last six months. I would like to add special thanks to Nicolas Leseurre, Fara Rabesoa, for sharing their experience and knowledge with me. I am also thankful to Isabelle Duflot and Olivier Poujol for sharing their thoughts and opinions regarding Project Management. Finally, I would like to thank the overall team for the warm welcome and team spirit I have received since being part of this company these past few months. Table of Content Introduction 1 Tapez le titre du chapitre (niveau  2) 2 Tapez le titre du chapitre (niveau  3) 3 Tapez le titre du chapitre (niveau  1) 4 Tapez le titre du chapitre (niveau  2) 5 Tapez le titre du chapitre (niveau  3) 6 Introduction Franchising is an ancient type of network that is simple, formalized in its organization and in its functioning (Anderson and Coughlan, 2002; Blair and Lafontaine 2005). However, literature on the control of the franchising network are seldom particularly in France, whereas it is a rich and interesting lead of research (Elango and Fried, 1997). Franchising is a way of doing business that has grown fast, and more particularly in Europe. The reason can be found in the will for the franchisor to develop its network quickly and for the franchisee to benefit from an expertise in a specific field. France is the European leader and has seen its franchising network doubled within the last ten years and acknowledges a constant growth between 8% and 11% for 5 years. Even in a crisis period, franchising has continued to grow thanks to the support and training provided by the franchisor. All sectors taken together, France owns 1,234 networks  [2]  of franchisor and 49,094 franchisee, and realizes a turnover of about 47.7 billion Euros in 2008. Franchising has been defined as a system of marketing goods and/or services and/or technology, which is based upon a close and ongoing collaboration between legally and financially separate and independent undertakings, the Franchisor and its individual Franchisees, whereby the Franchisor grants its individual Franchisee the right, and imposes the obligation, to conduct a business in accordance with the Franchisors concept.  [3]   In other word, the definition underlines that a franchising network is a complex organization where the relationship and trust between the franchisor and franchisees are essential. When a company decides to develop its know-how into franchising it is because the company has gained a certain maturity and expertise in its activity and then will be able to convey the operational management to its franchisees. Within the Hospitality Industry, it exists different ways of managing a hotel. Indeed, a hotel can be a subsidiary as an entire part of the corporate company, a managed hotel or a franchisee. ACCOR is a company that has been created in 1967 with the first opening of a Novotel. Then, step by step the company has opened several hotels in France and in Europe and further worldwide. Owning many hotels the company has known how to become a leader in that field. Today, leader in France and in Europe, the company wants to become more present worldwide and has recently decided to change its business model. This changing of strategy called asset right is a real stake because it is going to disrupt an organization which relies on a family mind, history and way of running the business. As a part of the Accor team, this research would like to expose the changing of the Accor strategy from an hotels owner to a franchisor. The case study would outlines how the company can optimize the relationship between itself and its franchisees within a mixed network. Chapter One: Theory on franchising The first part deals with the analysis of the franchising system in its complex form. The key concepts to understand the overall functioning of the franchise are developed. 1.1 History of franchising The franchise business model was born in the United States of America, especially encouraged by the antitrust laws. This solution can be explained by the size and the importance of the American market that forced the societies to turn into a system enabling the increase of the market shares without huge investments. Nowadays, the number of franchisees reaches 760,000 in the United States spread out 1500 networks that represent a turnover of more than 1500 billion dollars and employs 9.7 million people in 2004.  [4]   In France, the first franchised network appeared around 1930 a little time after the creation of the wool producer in Roubaix. The phenomenon of franchise has been developed further, at the beginning of the seventies, in order to modernize the convenience trade and create a real competition to the Big boxes. Today France is the leader of franchising in Europe and concerns various types of activity such as fast food industry, bakers, apparel and hospitality industry. 1.2 Concepts and definition In a franchising system, the franchisor grants its knowhow and its trademark to franchisees, which are independent and have the contractual obligation to exercise the activity described into the respect of rules and procedures defined by the franchisor. The latter must follow the concepts exploitation and provide support to its franchisees. The franchisor is paid by an entrance fee at the signature of the contract and also by regular royalties based on the franchisees turnover. The contract of franchise has a variable length often comprised between five and ten years. Thus, the franchise includes a key firm, the franchisor, and multiple satellites firms, legally and financially independent called the franchisees. Usually, the franchisor brings intangible assets (products, services to develop, know how or trademark), whereas the franchisee provides financial and human assets. The purpose of the agreement is the exploitation of the concept developed by the franchisor. The franchise seems to be a special type of network where there is an inter-organizational division of the work. The franchisor is in charge of the strategic activity whereas franchisees work more on operational activities (Frà ©ry, 1996). Skills and resources mobilization within a franchising system are more carried out in logic of exploitation rather than propriety (Frà ©ry, 1995) because associates are independent. Therefore there is coexistence of economic dependence and legal independence between partners of the franchise. Sometimes the franchise network is described as unstable because the key firm could try to own the most performing units.  [5]   Many franchising network are mixed because they combine company owned units and independent franchisees. This is the case for instance in Hospitality industry. This specific kind of network enables to mix the experience effect from company owned units with the human and financial power of the franchisees. Indeed, information available from company owned units are used to negotiate and attract new franchisees. The franchising network enables a mutual process of learning that can lead to trust relationship between the franchisor and franchisees. To sum up, a franchise system is composed of: A purpose: repetition of a commercial success Supplementary resources from both sides Favourable institutional framework Interactive relationship between players. A purpose  due to a commercial success Franchising system Supplementary recources Interactive relationship between players A favourable institutional framework Figure 1 The franchising system 1.3 Purpose of the franchise system Each side of the franchise system finds an advantage of coming into this specific type of network. The franchisor hopes to develop its network as quick as possible in a part to compete with others chains and then to obtain geographically the best places. Entrance fees and royalties ensure a permanent payment. However the franchisor must control the concepts development and has to be sure that the offer is as consistent and homogeneous as possible. Regarding the franchisee, he develops the commercial offers in being supported by the franchisor in terms of training, advisory, innovation. The franchising system enables to get an access to information from people who are in direct relation with the client and particularly in a mixed network (Perdreau, Le Nadant and Cliquet, 2007). Because of the information sharing, new franchisees know a failure rate under the average failure rate of any new created enterprise.  [6]   1.4 The legal framework of a franchise system The basis of the franchise can be found in the legal contract and the code of practice that both parties have to sign in order to create right and duties to respect. The franchise contract, one of the foundations of the franchise system is a contract in which the owner of a distinctive sign, generally registers the brand name (the franchisor) and grant it to an independent storekeeper (the franchisee). The owner holds an advisory and commercial assistance role whereas the franchisee has to pay to enter into the franchise and a fee based on the turnover of the shop. Sometimes the contract can also commit the franchisee to buy equipements and furnitures to the franchisor and to respect standards and certifications in the management of the units.  [7]   The franchise contract must be in compliance with the national law, European law and the code of practices. It describes the interests of members of the franchise network in protecting the franchisors patent rights and in maintaining the common identity of the franchise system. The key points of the contract are the following: The franchisor and franchisees rights and duties Goods or services provided to franchisees The length of the contract The payment terms for the franchisee Renewal terms Termination contract clause, clause of non competition Franchisors duties Franchisees duties Definition of the concept/ innovation regarding the concept to stay competitive/ Ensure a stability in the network Financial duties: entrance fee/ marketing and advertising fees/ Royalties Development of the brands/ of the trade name Respect of the global concept, respect of the trade name, respect of the clauses of the contract, return of all documents and tools at the end of the contract, Convey a knowhow, tools, support Sometimes, exclusivity of supply Table 1 Focus on the basic duties for both parties in the franchise contract Nevertheless, the partners motivations are quite different and can lead to an opportunistic behavior from both parties. Conflict of interests can appear when there is an alignment of interests and behaviors of the franchisor and franchisees (Dant and Nasr, 1998). Indeed, the franchisor is concerned by the profitability of the network and the strengthening of the reputation of the brand (long and middle term objectives) while franchisees seeking short term profitability sometimes in not taking care of the brand image. In the theory of contracts and franchise network (Penard et al., 2004), it has been pointed out that the franchisor can miss to its duties of support, but he can also prevent the franchisee to manage freely its unit or impose a price of sale. The franchisor should have in that field a role of adviser because according to the European law  [8]  , he cannot take an active part in the management of the franchisees unit. In a franchising system, even if it is against the law, the franchisor could give more importance to its company owned units instead of being neutral. However the franchisees can sometimes fail in its duties as well when he does not respect its commitment regarding the commercial standards of the franchisor, some delays in the payment of fees or a lack of cooperation in the data transfer when the franchisor is auditing the unit. 1.5 The relationship between the franchisor and the franchisees The franchise system does not include only two players (the franchisor and the franchisees) but four players according to the French Franchise Federation (2004): The franchisor, an independent contractor that can be a corporate body or a natural person. The franchisee, an independent contractor, corporate body or natural person that has been selected by the franchisor. The network, made up of the franchisor and franchisees. They all work under the same trade name which is a symbol of identity and makes the reputation of the network. The customer who buys for himself products or services and who does not want to know if behind there is a franchisee or a company owned unit. He only seeks a certain quality that makes the brand that known. Figure 2 The conceptual Framework Will to start a business Business ownership Business site Knowledge of the local market Access to the customer Surety of satisfaction/loyalty Know-how Marketing success Distinctive concept Strong brand Surety of turnover Surety of efficiency Franchisors resources Franchisees resources In order to make the franchising concept works efficiently, both side have to work together. To help and protect them, it exists a legislation framework. The contract has to be balanced in order to satisfy both parties. The turnover has to be shared according to the agreement the parties agreed upon. Three decisive factors make a franchising system (Jauffrit and Sie, 2010) efficient. First of all, the quality of the business model and the conditions to test it at the beginning of its creation are essential. The strength of the resources available is also important: financial, technical and above all the human resources from both sides and the quality of the cooperation. Moreover the network should be developed as quickly as possible in order to reach the critical size and make economies of scales. The latter enables to develop the brand, to stretch over the territory, to pay the common equipment, and benefit from purchasing cots more interesting. All these factors permit the access of a well ranked position and gain a competitive advantage.  [9]   1.6 Different ways of controlling in a franchise system In the hospitality industry it exists four categories to control a network (Baglin and Malleret, 1995). The legal control is essential in a integrated network where it exists a capital-intensive link between the company and its manager, but has a less importance in a franchise system. The control on the product or service enables to keep a certain level of standardization defined in the contract and can be completed by the visit of mysterious client or a network coordinator. The respect of the norms is essential in an international network where the brand offers a standardized product or services. It enables to keep a certain consistence in a brand within peoples mind. The control of the financial management, based on the reporting and budget, are partially practiced in a franchise network. The key performance indicators are centralized within a detailed reporting as the fees and royalties are usually calculated on. Regarding the specific performance of a franchisee, the methods are generally advised and supervised but seldom imposed because the law restricts the franchisor to manage and handle the franchisees business. The franchisor has a role of advisor and assistance. Finally the control of human is applied during the recruitment, training and payment. The payment of the franchisee depends on the profit of its business after having paid the franchisor royalties and fees. The franchisor uses its control only when he recruits a new franchisee and when he liven the network up. Controls in a franchise system seem to be rather technical because the franchisor has to be sure that the franchisee respects the offer and the level of standards. 1.7 Focus on the technical control One of the most important difficulties in a franchise system concerns the asymmetry in the information exchange. The franchisor can visit the franchisee, can employ a mysterious visitor to control and can measure the retro claims regarding a specific franchisee. Nevertheless, the dissatisfaction of customers is measured in a satisfaction survey conducted when the malfunctioning has already been realized. However the franchisor can today use new information system tools. He can follow in real time the activity of a franchisee, for instance through an Enterprise Running Planner, and ensure a good visibility. The gathering of data and information can thus be done without supplementary costs and at anytime (Boulay and Kalika, 2007). In addition to the real advantage of such tools, it has an effect on the franchisees behavior and enables to exercise a constant control in the network operations. Chapter Two: Theory on franchising Le desinvestissement par la franchise

The Seduction of Power in Macbeth Essay -- Shakespeare, Tragedy of Mac

The â€Å"seduction† of power can change an individual drastically. An individual in a position of power often believes that they are better than the others around them. The entitlement an individual feels after obtaining power can be costly. William Shakespeare portrays the â€Å"seduction† of power in Macbeth, through Macbeth’s ambition to attain more power. Macbeth acts as his own adversary shown through his paranoia and insecurity that ultimately, led him to be a corrupted individual because of his greediness to obtain more power. Macbeth’s source of insecurity was from his wife Lady Macbeth doubting his manhood. As shown when she used her seducing ways to get Macbeth to kill Duncan, â€Å"When you durst do it, then you were a man; / And be so much more than the man† (1.7.56-58). Macbeth became his own adversary when he tried to prove he was a â€Å"man† to his wife and killed Duncan. As a result of his insecurity of his lack of manliness, Macbeth’s soul couldn’t be cleansed again. Macbeth proved to his wife that he was a â€Å"man† but the consequence of murdering the king was the beginning of the corruption of Macbeth’s soul because of the sense of power he had. Macbeth saw his actions as justifiable because he was motivated by his self-interest. Although Lady Macbeth pushed Macbeth to abuse his powers, it was ultimately his own doing because he had a choice to go or not go along with it. Macbeth decided to go through with his plan to kill Duncan, â€Å"I am settled, and bend up/Each corporal agent to this terrible feat/Away, and mock the time with fairest show/False face must hide what the false heart doth know† (1.7.92-96). Macbeth knew that it wasn’t right to kill his king; however, Macbeth’s ambition takes over the conscience in his mind. Macbe... ...re power. Macbeth’s fall was his own fault because his lust for more power wasn’t going to stop and he was willing to kill anyone blocking or threatening his path. A position of power causes an individual to feel a sense of invisibility therefore; they think that they are above everyone else. A feeling of supremacy can act as a trigger that causes an individual to be corrupt and cause them to do things that go against their morals. Works Cited Asp, Carolyn. "`Be Bloody, bold and resolute': Tragic Action and Sexual Stereotyping in Macbeth." EXPLORING Shakespeare. Detroit: Gale, 2003. Gale Student Resources In Context. Web. 16 Nov. 2011. Knight, L.C. William Shakespeare. Ed. Harold Bloom. New York: Chelsea House, 1985. Print. Shakespeare, William, Barbara A. Mowat, and Paul Werstine. The Tragedy of Macbeth. New York: Washington Square, 1992. Print.